Taste and experience of this quality hasn’t been this relaxing in a long time, and coffee has really matured into a beverage that belongs in all facets of our private and social lives, not just trying to wake us up.
If you’re like most people, you started drinking brewed coffee in your teens and it soon became an important part of your day. You rise with it. Make friends over it. Cry and laugh drinking it. Work and socialize with it. Get your caffeine kick from it. Even fall in love with it.
As coffee’s quality has improved and the blends have become more sophisticated, so has your taste. Greater variety and choice has elevated your expectations of how a great cup of coffee should taste. You’re not alone.
Today’s coffee aficionado is looking for new, and broader taste experiences, reflected in the growth of espresso based drinks like cappuccinos, lattes, macchiatos and americanos. Essentially, full flavored coffee that doesn’t taste bitter, is high quality, has excellent aroma and is, above all, fresh.
People who drink decaf are coffee drinkers too! They love coffee just as much as everybody else, and feel they shouldn’t have to compromise on taste or quality. They tend to be eco-conscious, health and lifestyle focused, energetic and well informed. Some drink only decaf because they have been advised to reduce caffeine intake for health reasons. And many regular coffee drinkers shift to decaf so they can still enjoy coffee later in the day without the sleeplessness caused by caffeine.
We all have the right to experience great tasting decaf that’s also chemical free. The good news is that removing caffeine from coffee doesn’t have to involve chemical decaffeination methods such as methylene chloride or ethyl acetate. If the decaffeinated coffee label states “Swiss Water® Process” this indicates that no chemicals were used in the caffeine removal process. And remember, there’s only one Swiss Water® Process, so make sure the coffee you’re buying has the Swiss Water® seal.
